Bankole Cardoso Is The 25-Year Old Making Transportation Convenient For Nigerians With Easy Taxi

Bankole Cardoso is the 25-year old Managing Director of Easy Taxi Nigeria.

Easy Taxi is a Smartphone application that connects drivers and passengers in a smooth, easy and safe way.

Background

Cardoso was born and raised in Lagos before attending Boston College where he studied business management, majoring in accounting.  He started his career at PricewaterhouseCoopers in New York City where he became certified and then moved on to the Carlyle Group in New York.  After studying and working abroad for 12 years, Bankole had a burning desire to move back home permanently to pursue an entrepreneurial endeavor where he could also make an impact in Nigeria.

Inspiration Behind Easy Taxi Nigeria 

He lived in New York City where a similar concept operated.  Despite the fact that there were numerous cabs available in New York this service still made life easier and more convenient.

Bankole believes, it’s no different from Lagos. Despite the availability of a decent number of taxis, it is difficult to hail taxis at one’s convenience and  there is the safety concern.  He felt that Easy Taxi could bring a solution to this inherent need and create a more efficient method of hailing a taxi.

Benefits Of Using Easy Taxi Nigeria App

Download the Easy taxi app on Google Play Store or the App store. Open the Easy Taxi app, which is available for iOS, Android and the new BlackBerry devices. Confirm your pickup point and then order your cab at the click of a button. In seconds you’ll receive confirmation of the name, photo, phone number and car model/license plate number of your driver, and you will be able to follow the vehicle’s location in real-time as it approaches you.

With the Easy Taxi app, you can save favourite addresses, check your ride history and use many more features, which are constantly being added as the app is upgraded.  All Easy Taxi drivers are checked for compliance before joining the network, so passengers are ensured of their safety whenever they use our services.

Challenges Faced In Implementing Easy Taxi In Nigeria? 

Cardoso says Internet connectivity is always a concern. Easy Taxi relies on the Internet to locate their customers and drivers so they are heavily dependent on strong Internet connections provided by the telecoms networks.  However they have been able to manage the situation by creating support systems with the help of a committed and dedicated team.

Long Term Vision For Easy Taxi

Bankole also believes that Easy Taxi would change the standard of taxi services in Lagos.  It is a new, innovative and exciting way to hail a taxi and he is confident that as long as they stick to their principles of providing FAST, EASY and SAFE rides, they can deliver the best transportation service and become the leading taxi requesting service in Nigeria.

Key Elements For Staring And Running An Innovative Venture 

The most important elements for starting and running an innovative venture are; understand your business, be adaptable and hire cooperative, enthusiastic and committed staff.  Bankole  had certain ideas when starting Easy Taxi but quickly realized that nobody knew the business better than the drivers themselves.  One must be prepared to listen and adapt your ideas quickly and make sure that you have a very good team available to implement any changes.  Once you have these three elements in place you can run a very efficient and smooth operation.

Nigeria’s Emerging Market As An Integral Factor In Growing Easy Taxi Nigeria

Smartphone penetration is increasingly on the rise and Nigerians are becoming more tech savvy and are making more use of the internet on their phones.  Easy Taxi is already benefiting from this Smartphone adoption as we have experienced an increase in the number of app downloads and bookings via the Easy Taxi app.  In this technologically evolving society, Easy Taxi is strategically positioned to maximize the opportunities that Nigeria’s emerging market presents.

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